It is estimated that there were over 1 million political commercials broadcast or posted in the last election cycle. Each one of them is subject to State or FEC oversight, strict disclaimer requirements, and charges of libel and false advertising.
The Arent Fox Political Law and Media and Entertainment Practice is one of the few firms in Washington, Los Angeles and New York that has successfully removed false or defamatory advertisements off the air. This “take-down practice” involves developing an intricate grid of facts and law to refute the statements, contacting television stations managers and their attorneys, negotiating language changes, and often the complete removal of an advertisement off-the-air.
In addition to prosecuting these false advertising claims, Arent Fox often negotiates the political committee’s contracts with their media buyers and production company. Media buying is the largest expense every political committee will face. It is important that the contractor’s commission is fair, the advertisements are accurately placed, and that an accounting occurs at the end of the campaign.