Who’s Driving? (Not You.) Autonomous Vehicles Lead to Interesting Privacy and Data Security Questions
If you attended the Consumer Electronics Show in Las Vegas, you probably noticed many concepts applied to the one item that many Americans use every day: the automobile. Over the past few years technology developers and manufacturers have set their sights on the automotive industry, which is one of the largest industries in the United States. From automated cars, syncing software, to wearable devices that interact with a vehicle, it is clear that our time in the car is under an era of rapid change.
For privacy and cyber security attorneys, these new concepts present interesting and complicated questions about data collection, use and transmission. For example, one company may be providing you a wearable, and another will be the manufacturer of the vehicle that syncs with it, and a third may be using the data to provide you with coupons for stores that are in close proximity to your car. Will the consumer have to give me permission to collect this data? Will she have access to that data? Will she have any options to limit my use of the data? Importantly - will Big Brother-or worse, the Bad Guys-know that I tend to take my car to the donut shop every Saturday morning?!
The answer to all of these questions will likely be YES, but the fact that they are pending in 2016 demonstrates that we are in the advent of yet another industry that is pushing U.S. regulators to consider the scope of our current privacy and data security laws.
*This alert was originally posted on Arent Fox's Behind the Scenes blog. To read this alert in its entirety, please click here.