Caution! Children at Play: Mobile Advertiser Settles with FTC Over Geo-Tracking and COPPA Concerns
Mobile advertising company InMobi, whose advertising network reaches more than one billion devices worldwide through thousands of apps, has settled with the Federal Trade Commission over charges that it “deceptively tracked” the locations of hundreds of millions of consumers without their knowledge or consent, in a deal announced June 22. Central to the case is an alleged Children’s Online Privacy Protection Act, or COPPA, violation, resulting in $950,000 in civil penalties and required implementation of a comprehensive privacy program.
*This alert was originally posted on Arent Fox's Behind the Scenes blog. To read this alert in its entirety, please click here.